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CASE STUDY

 
AAA Packing & Shipping International Freight Forwarder
Personal Service and White Glove Handling
Creating a Better Business Solution with Many Options

AAA Packing & Shipping of California has picked from the many features of the Magaya Cargo System like a careful vineyard owner selecting only those grapes that signify their wine’s true personality.

" Everyone here has a ‘customer first’ attitude to provide high quality customer service, "
 
D.J. Pick, General Manager, AAA Packing & Shipping
 
   
At a Glance
AAA Packing & Shipping
www.aaapack.com

Industry
Delivery, Packing, and Installation Services

Solution
Magaya Cargo System

AAA Packing & Shipping offers custom crating, international shipping, warehousing and other services from their two locations in Greater Los Angeles, California. They also provide local pickup and delivery of furniture, art work, and other items. Clients include interior designers, fine hotels, and resorts.
Challenges
 
Need to ship a bronze sculpture of a dolphin dancing atop a curling ocean wave? How do you pack something like that? How about a priceless painting, a crystal chandelier, or an irreplaceable antique?

AAA Packing & Shipping has the expertise to build the custom crate, arrange the shipment, and install any piece of furniture, art, or anything you can think of. They use the Magaya Cargo System in their operations in California to ship a variety of items across the U.S. and the world. AAA Packing & Shipping has made a niche for themselves in the competitive field of servicing the hotel and hospitality industry. In addition to shipping personal effects, medical supplies, and general cargo, they handle many hotel renovations for companies such as Marriott, Hilton, Hyatt, and the Four Seasons.

The hotels that AAA Packing & Shipping service require a variety of items shipped and installed such as hotel room furniture, lounge chairs by the pool, and the buffet tables in the restaurant. Just as fine resorts offer a variety of amenities to their guests, AAA Packing & Shipping provides many services to their clients.

They are seeing an increase in business recently from the hospitality sector, which experienced a decline due to the recession, according to their General Manager, D.J. Pick. Many hotels were forced to postpone planned renovation projects due to decreased occupancy, but are now working to complete projects as originally outlined. “Properties want to concentrate on completing renovation projects during their typical periods of lower occupancy. In Los Angeles, this generally occurs in the first quarter,” Mr. Pick said.

They pride themselves on offering “white glove” service for interior designers, fine hotels and resorts, and others because they not only deliver items but they also place them according to customer specifications.

AAA Packing & Shipping employs expert installers who possess a wide range of skill sets to prepare them for the most unusual of tasks. Past and current clients include the Marriott Ko Olina Beach Club in Kapolei-Oahu, HI; Beverly Hills Hotel in Beverly Hills, CA; and Lake Austin Spa Resort in Austin, TX.

In addition to hotel projects, AAA offers a wide arrange of packing and shipping services to manufacturers, designers, and other clients. “We pick up the items, pack them, build custom crates if needed, and arrange to ship the items out,” Mr. Pick said. To showcase their employees in action, the AAA Packing & Shipping website has videos that show how they build custom crates and pack items such as a delicate chandelier.
 
Making Magaya Work for Them

AAA Packing & Shipping makes use of the software features that suit them best. Just as a large buffet at a fine hotel or on a cruise ship offers a wide variety of food, the software comes with a range of features, giving customers the option to choose the features that suit their business now and in the future.

The software features the staff members at AAA Packing & Shipping use include the Pickup Orders, Warehouse Receipts, and Cargo Releases.

Frequently, serving their clients begins with picking up furniture for them from interior design shops and local manufacturers who build custom furniture. Mr. Pick said they have a regular route they drive to pick up items. They create the Pickup Orders and include the address and the information about the items such as quantity, description, and other details.

They bring the items to the warehouse, and create a Warehouse Receipt to record them. All furniture is inspected and photographed when it arrives. The photos are then attached to the Warehouse Receipt. Then each item is assigned a location in the warehouse so it can be tracked and found quickly when needed.

To ship out items, they create ground shipments in the software by using the wizards that create consolidations or straight shipments. For local deliveries, they create Cargo Releases. A Loading Guide and the Bill of Lading are added to the shipment transaction directly from the software. The built-in customization features enable them to customize the straight bill of lading to suit their needs.

They partner with logistics providers who arrange shipping with other freight forwarders who contact carriers. Often carriers send trucks to their facilities. The trucks are loaded and the items are shipped out. AAA Packing & Shipping has sent items not only in the U.S., but all over the world to places as far as Dubai and Australia.

They use the software to create inventory reports of all the items so they can see what they have in stock at any time. Mr. Pick explained that most of their clients require frequent updates of their inventory. He filters the Commodity List based on consignee to group the items.
 
From One Truck to a Fleet

AAA Packing & Shipping started in 1978 with two people and one truck. Now they have over 70 employees. The current owner, Bruce Nebens, bought the business in 2002 from the original owner who retired. It was originally a moving company. Today they still move personal effects for customers locally and across the U.S. with their own trucks.

In addition to the trucks, they have a warehouse near Culver City, which is close to many of their customers in the workshop district that has evolved in the area. The area now boasts an art gallery district and workshops where local craftsmen build custom furniture. Culver City’s new reputation for hand-crafted furniture and other items builds on the city’s past as the home of another creative endeavor, motion pictures. Sony Pictures Entertainment (formerly MGM Studios) has their studios in Culver City where many films were made, including Gone with the Wind, The Wizard of Oz, and E.T., as well as many television shows.

In mid-2010, AAA Packing & Shipping expanded their warehousing operations to a facility in Pacoima, California, located in the San Fernando Valley. They now have a total of 110,000 square feet of warehouse space. One warehouse focuses on the items for interior designers, and the other location holds longer-term storage items and items for their hospitality clients.

 
In Conclusion

“We provide a whole range of services,” Mr. Pick explained. “We’re the small company that could. For example for our hospitality clients, we provide a turnkey service for their renovations. We remove the old furnishings and send the items to furniture liquidators who buy them. Then after the construction crews have repainted, laid new carpet, and completed other tasks, we deliver the new furniture and install it in the rooms.”

Talking about the employees, Mr. Pick said many of the employees are cross trained and able to perform multiple tasks that the company offers.

“We employ top people so we can deliver what we call ‘white glove’ service. Everyone here has a ‘customer first’ attitude to provide high quality customer service,” Mr. Pick said.
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