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CASE STUDY

 
Master Freight America Corp. International Logistics
Picture Perfect Cargo
Online Access to Cargo Photos Assures Customers
Master Freight America Corp. in Miami ships cargo to Brazil on a regular basis, including aircraft parts and medical supplies. Their customers know they can rely on Master Freight to get the documentation and shipment right, and keeping customers happy is the focus.

" In the aircraft business, everything is urgent. The cargo details need to be accurate and done quickly. The Magaya system helps us get shipments done faster."
 
Master Freight Branch Manager Carlos Bieberach
 
   
At a Glance
Master Freight America Corp.
www.masterfreight.com

Industry
International Logistics

Solution
Magaya Supply Chain Solution, Magaya LiveTrack
Master Freight America Corp. in Miami specializes in transporting airplane parts and other types of cargo such as medical supplies to dierent destinations, especially to Brazil. They have 11,000 square feet of warehouse space and oer packaging services and an in-house customs broker.
Challenges
 
Master Freight America Corp. in Miami is a small but very organized oce of 12 employees that ships a lot of volume for its size. To manage their warehousing and shipment needs, they started using a software program but then turned to Magaya when they outgrew the other program.

“I fought to get Magaya in our oces and warehouse,” Branch manager Carlos Bieberach said. “We had another program, but it wasn’t working very well for us. So I convinced the owner, Oswaldo Mesquita, to use Magaya because he doesn’t like headaches, and when we use Magaya, we don’t have any headaches.”

“Customers want their cargo details to be accurate,” Mr. Bieberach said. “In the aircraft business, everything is urgent. The cargo details need to be accurate and done quickly. The Magaya system helps us get shipments done faster.”

They learned about Magaya software from a nearby company that uses it. “The branch manager showed it to me. We needed a system that could handle our growth.” Not only did they need new software, Master Freight needed more oce and warehouse space . They moved to their current building from a smaller place about three years ago.

“Shipments increased from about 60 shipments per month when I started in 2000. When we reached 100 per month, we were excited. Now we handle 800 to 1,000 per month.”

Master Freight was opened in Brazil in 1989 by Oswaldo Mesquita. In 1999 he moved from Brazil to the US and started Master Freight America Corp. Their rst warehouse was less than half the size of the one they use today. In 2003 Mr. Mesquita purchased additional warehousing space to expand the business. He selected Miami because it is a hub for Latin America, and he travels to Brazil regularly. The Miami warehouse and oce is located in Doral, less than three miles from Miami International Airport and minutes from the Port of Miami.

The Miami branch of Master Freight ships general cargo, including aircraft parts. They ship 24/7 in Aircraft On Ground (AOG) situations. Aircraft parts account for approximately 70% of their business. Package sizes range from envelopes or small boxes for bolts to large crates holding engine parts. Odd shaped items include rolls of carpet. Other cargo they ship regularly is medical supplies, including lab equipment, surgery equipment and vaccines or medicines that need to be kept refrigerated.

They send most of their shipments to Guarulhos airport, Brazil’s busiest airport, and Viracopos airport, which is about 60 miles from Sao Paulo. A ight from Miami to either airport takes approximately eight hours. Both airports are undergoing renovations to speed up processing of flights, as well as prepare for the 2014 FIFA World Cup and 2016 Summer Olympics to be held in Brazil.

Their Brazil oce is ISO 9001:2000 certied and manages the customs clearance requirements for the cargo and documents so that the shipments can get the Import License number that is needed. Not having the correct documentation can incur nes. The Magaya software contains trade documents and the option to customize them.
 
Solution

Even though the weather is hot most of the year in Miami and everyone at Master Freight in the warehouse and oce is busy, they are cool, calm and collected, working on their Magaya software at their desks or in the warehouse.

Mr. Bieberach said Magaya software is easy to get started with. “The system is really friendly,” he said. “All we needed was the initial training, and we used the online tutorials which are easy to use. The system is so friendly, anybody can use it.”

Mr. Bieberach’s oce and desk is very well organized and clean. No piles of papers or stacks of documents. Everything is neatly led or laid out in order. There are invoices printed from the Magaya program, checks printed, and more. One of the features they use to help manage the shipments is the Tasks feature.

They use the Tasks feature both in the warehouse and in the oce. “We send tasks to the handheld units so the warehouse sta knows what cargo to load. We also use the tasks in the oce in Brazil to ask them to check an Air Waybill to make sure it is correct; they check the address, the rates, etc. Then they let us know it is okay, and we print it and send it.”

In the warehouse, they inspect and photograph all the cargo such as airplane parts as they come in. They record the serial number and attach the photos and other documents to the Warehouse Receipts. “We needed to scan the photos and other documents for the Warehouse Receipts, so we suggested this feature to the Magaya team, and now it is part of the software.”

They use handheld scanners running the Magaya WMS application to scan the cargo and record the locations of it on the racks. They also print the labels and place them on the boxes.

They can repack or palletize cargo before loading and shipping by using the Magaya WMS. The bar codes on the boxes and pallets help reduce errors because even if the wrong box is picked up, the scanner will tell you it is the wrong box. If two Warehouse Receipt numbers are similar, the scanner reads it correctly while human error could cause a number to be read incorrectly and then the wrong box could get shipped. “Using the scanners prevents a lot of errors, making the shipping more secure and faster.”

The warehouse sta at Master Freight America Corp. in Miami also uses the handhelds to move cargo from one part of the warehouse to another. The handhelds scan the bar codes on the rack and the items to record the new locations for the items. They also use the handhelds to ship cargo out.

“We determine the routes based on what the customer wants and if we need to ship it via a passenger or cargo ight.” Then they use the air consolidation wizards in the software to add the routing details, shipment charges, and other necessary information.

After creating the shipment in the software, the shipment status is available online via Magaya LiveTrack. “It’s easy for our agents and customers to use,” Mr. Bieberach said. “They can see what they have, what is shipped – they can see everything, including the photographs and documents. It’s great.”

In Closing

Future plans for Master Freight include adding Magaya software in more of the oces in Brazil. Brazil is the top trading partner with Miami in terms of value of cargo shipped and is third in terms of weight, according to the Miami-Dade Aviation Cargo Hub Report 2008-2009. “Currently some of our oces in Brazil use Magaya, but it would be easier to receive imports from Brazil if they have the same software,” Mr. Bieberach said. “That will be great; then we will be integrated. Meanwhile, when we receive an import from an oce that is not using Magaya, we have to type in all the shipment data.”

Master Freight America Corp. just purchased a new 48,000 square-foot warehouse in Miami, and they will be moving there in the early part of 2010. They may also increase their aircraft parts business, and maybe add inventory and a wholesale division. But they do not want to grow too much; Mr. Bieberach explained. “The small team is a benet because everyone knows what is happening and is in touch with the processes. Keeping things simple, clean, and organized is better.”

“I think Magaya is great. It does the job,” Mr. Bieberach said. “Customers are impressed with the system when they log into the tracking and can view photographs of their merchandise and view the documents in actual form. Everybody here is super happy with it.”
 
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