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The Logistics of Wine

1. Start with the Source

Making arrangements to purchase and import your wine is where the logistics journey begins. Knowing the status of your planned purchases and related shipments is critical. Having this information at all times is possible with the right software. "Magaya" means keeping everything in one place. Keeping this important information in one place allows for insightful reporting and planning.

Sourcing goods also means clearing customs and generating the required documentation. This information is entered in your system once and then used when it matters, like printing a bill of lading or commercial invoice for shipment.

2. Keep Track in the Warehouse

The picture above is of Danny Hoyos of Gourmet Food and Wine. The warehouse organization they employ has made their business more agile and efficient. Read their story if you are interested.

The organization of a warehouse can make or break an operation. Missing items, bad labels or incomplete information can result in a bad customer experience. Slow picking and putting away can reduce inefficiencies. 

The backbone of an efficient warehouse is a solid and repeatable process. Distribution software can be used to record entries, optimize picking with mobile devices and keep informed on wine inventory with just a few clicks.

3. Make the Sale

Every logistics transaction begins with a commercial transaction.

The commercial transaction that is the crux of everything is selling your wine to a final retailer or wholesaler. Getting this process right means equipping your sales team with the tools they need. Having visibility into inventory and the ability to make sales orders in the field is huge competitive advantage for your sales team.

Selling online is where the industry is heading. B2B or B2C eCommerce is growing each year. The wine industry is no different than any other in the trend towards rising sales. Fulfilling those online orders is possible with eCommerce fulfillment software connected to your website shopping cart of marketplaces like Amazon or eBay.

4. Deliver the Goods

The customer experience of delivery is more important now than ever. Look no further to the wild success of Amazon Prime as evidence. Companies are using free shipping to differentiate their offering in the market.

Getting wine to the final destination can be handled two broad ways. Operations with their own trucks can manage the delivery themselves. Apps for smart phones can track proof of delivery for the drivers and provide turn-by-turn direction. 

If a company does not want to invest in trucks, they can ship to the final consumer with FedEx, UPS or USPS. Generating the labels for these shipments can involve duplicate data entry. Our distribution software can automatically generate shipping labels from already existing warehouse information.

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