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How a WMS System Helps Your Company's Logistics Chain

employees in warehouse

How a WMS System Helps Your Company's Logistics Chain

  • Benefits of a Warehouse Management System
  • Features to Look for in a Warehouse Management System
  • Which trusted WMS Providers should you consider?
  • FAQ’s About WMS Systems


An intuitive Warehouse Management System (WMS) can simplify your business. The best systems will help keep your warehouse organized, and more importantly, save you and your staff valuable time. They achieve this by fully integrating with your company’s logistics chain to provide you with precise analytics that your business can use to increase efficiency. It also has major features that allow you to track your inventory — both while in-transit and while stored in your warehouse — and even manage all supply chain operations.

Benefits of a Warehouse Management System

When it comes to purchasing a WMS system, there are some notable criteria that most companies feel need to be met to ensure they are getting the most out of their software. Here are a few of the most common benefits companies receive:

  • Faster Inventory Turns — Inventory turns are the measure of the number of times a business’ inventory is sold in a specified time period. The most beneficial WMS systems help companies through inventory control features. These features clue you in on your current inventory levels and send alerts when inventory gets low; helping you track how often your business’ inventory is sold and replaced in a given period. This means you can phase out consumables or older versions of products while also keeping your inventory up to date.
  • Effective Utilization of Inventory Space — Another clear benefit of a WMS system is its inventory optimization features. These features allow businesses better utilize their warehouse space. This is accomplished by providing your staff with warehouse tracking features. Warehouse tracking allows you to track the sales data and product information which allows you to designate default receiving locations and set product locations. Additionally, the software can set routes to increase picking and cycle count efficiency.
  • Reducing Paperwork — Paperwork can become a time-consuming process, especially for small-to-midsize businesses (SMBs). Warehouse management software can help automate many processes that businesses typically dedicate manpower towards completing. The software can create bills and invoices as well as generate purchase orders, production receipts, and count lists among other time saving processes.
  • Improved Cycle Counting — Counting can be one of the more time-consuming tasks that your warehouse staff has to complete. By utilizing asset tracking — which uses RFIDs and barcode scanners to locate products — warehouse staff can automatically identify products and enter counts directly into their scanners.
  • Improvements to Customer Service — By integrating with a customer relationship management software (CRM), your warehouse management system can help optimize your customer service. For example, your WMS can help your service team provide 24-hour assistance to clients with real-time tracking information, invoices, B2B communications, and a variety of other features. These features help your business stay transparent while providing your clients with peace of mind.
  • Greater Labor Productivity — Warehouse management systems can also help you manage your workforce. By utilizing key performance indicators (KPIs), warehouse managers can monitor employee performance, allowing you to identify who are your top performers and which employees may need more training. It can also help automate your business’ more trivial tasks, speeding up those processes and allowing your staff to focus on more complex tasks.

Features to Look for in a Warehouse Management System

Most WMS systems host some very robust features to assist your business. Some of the key features you want to ensure your software includes are:

  • Control and manage cargo before it arrives — For the best inventory optimization, the software should be able to indicate to you what you have in stock and what you are expecting. This is key to helping you keep your business’ warehouse organized and prevent over/under stocking.
  • Define locations within your warehouse — Your warehouse management system should include warehouse tracking. Using wireless devices and a Wi-Fi connection, your warehouse staff can scan units to set a location for the item, as well as set a default receiving location for the product.
  • Set default locations for your inventory — Inventory optimization remains an important feature in any WMS system. Through these features you can set default product locations. This can help you place the in-demand products closer to your ship stations, speeding up the shipping process. This also helps by designating receiving zones for inbound inventory which will help delivery drivers determine the correct warehouse loading dock.
  • Define types of storage for specific inventory — Through the system’s product identification features businesses are granted the ability to define different storage types for specific inventory types. This is especially useful for companies who supply consumables as you will be able to monitor the dates product was received and how long it has been on your shelves, allowing you to minimize product degradation and obsoletion.
  • Sync to accounting — Your warehouse management software should feature accounting integrations. These integrations allow you to monitor analytics including sales trends, ROI, storage costs, and many other data points. It can also automate tasks such as billing and invoicing.

employees in warehouse

Which trusted WMS Providers should you consider? 

There are a lot of great Warehouse Management Software providers available on the market. Here are who we consider the top 10 WMS providers:

Oracle — A cloud-based supply chain management solution, Oracle SCM offers users a powerful suite which includes inventory and fleet management, manufacturing, and distribution. Through Oracle, users can utilize features that will assist with product development, manufacturing workflow, inventory control, and more. 

The system integrates with multiple channels to optimize supply chain management. Offering alerts for low inventory and shipment delays as well as a communications network to keep everyone up-to-date, from manufacturer to retailer. With detailed product tracking, warehouse staff can monitor inbound inventory as well as generate POs and receipts.

Plus, detailed reporting allows users to create and utilize customized reporting and analytics. Oracle is a well-reviewed WMS provider averaging 4 out of 5 stars on most review sites. 


Pros: One of the most noted benefits of Oracle SCM is its storage management. Customers love how it organizes and tracks your inventory. 

“I love this product because of its good storage management in its database, which facilitates the management of all the data of the company and of suppliers, customers and inventory… This platform saves you a lot of time and makes it easier for you to review each list of products and then send them to our customers.” — Gabriel C.,

Customers also remark that the platform is easy to use and requires little training to get started.

“It doesn’t require a lot of training to use the product. Able to see real-time employee records. Training functionality. Employee leave records and approval.” — Kristine from Aleatech,

Cons: The system does host a few drawbacks. Users have cited that the reporting capabilities aren’t very user friendly. 

Jerry Castro of Aimmune told, “— Out of the box reporting tools are not environmentally friendly, and requires extended customization.”

Another detriment is that the UI has a complicated workflow that cost users times.

Lauren from National Instruments comments on, “Not easy to use. Lots of unnecessary button clicks. nonsensical data management. I don't know why I have to enter a lot of fields that I do. Also, if I don't restart my computer daily, oracle will not open. Inconvenient.

Fishbowl — Commonly referred to as the best inventory management platform for QuickBooks, Fishbowl has robust accounting integrations — making it easy for users to utilize their accounting data. The platform offers a wide-range of useful features for inventory management and optimization. 

Through the Fishbowl software, users receive advanced analytics on inventory levels, order cycles, and product tracking. All of which are provided in real-time with multiple warehouse support. Additionally, Fishbowl provides features that assist with cycle counts, automated order placement, and resource purchasing.

Fishbowl is well reviewed among users, averaging 3 ½ out of 5 stars on review sites.

Pros: Fishbowl makes installation and integrating of their software simple with a time-saving configuration wizard and onsite training. 

“The implementer that worked with me did a great job and we got a very personalized experience and a lot of up-front training and support. They took care of all the hang-ups you're going to have when you implement new software to every employee at the company.” — Jason F.,

Another line of praise is regarding Fishbowl’s platform are the inventory tracking features. 

Dennis from Community Partnership for Child Development tells, “Another feature of FishBowl that has come in handy is the ability to monitor specific warehouse stock. I use the feature to monitor our milk products (Soy, Lactaid, Rice Milk, Goats Milk, etc.) to make sure we have enough on hand at all times to ensure we receive Federal reimbursement for meals served.

Cons: Although Fishbowl works great with QuickBooks, it does not have further accounting support, requiring users maintain both Fishbowl and QuickBooks.

“It is in a limbo between wanting to replace QuickBooks and not. You have to create invoices on Fishbowl to track inventory, but it cannot track payment credits. So, refunds and exchanges are impossible without manually adjusting the invoices on Quickbooks.” — Niket G.,

Another drawback is that the reporting is notably weak. Users state that user interface and workflow for reporting is needlessly complicated and unintuitive. 

“The reports are difficult to customize; you have to know programming. There is no simple report writer function or a report that can be customized.” — Leilani of Nature’s Joy Inc.,

“Their reporting system is awful. Compared to Quickbooks where you can easily drag and drop fields around, you are very limited with their reporting tool and many basic things you need will require to ask their team for a "custom report" which requires additional costs.” — Michelle H.,

QuickBooks Desktop EnterpriseA brilliantly organized platform, QuickBooks Desktop Enterprise in an on-site inventory management software full of valuable resources for users. Designed with small to midsize businesses in mind. 

This platform is ideal for businesses that are looking to expand their inventory and accounting capabilities. The platform has a very user-friendly UI. This software also utilizes detailed reporting, an extensive importing capability, and multi-channel integration.

Customer reviews average a 4 out of 5-star rating for the platform. 

Pros: The application has an easy to use UI. With likely millions of users, QuickBooks has a large user community that can assist you with general questions or concerns.

“The ease of use allows just about anyone to successfully navigate and work in the software. No matter if you have an accounting or financial background. This is great news for business owners and accounting personnel, alike. With the ease of use, the training resources provide by Inuit, and their extensive list of available Pro-Advisers, you will be up and running and tracking your business's finances in no time.” — Miguel from 419 Bookkeeping LLC, 

“It is fairly user friendly, with a flowchart on the homepage to show how estimates turn into orders and then invoices, among other business functions. It is quite forgiving with input errors, allowing one to access already saved data (orders, invoices, etc.) and change it without a lengthy process of backing out previous info and re-entering new info.” — Joretta Fletcher from LEDingEdge Lighting Inc,

Customers also note that the software’s accounting features are very intuitive. Allowing for users with the most novice accounting experience ability to perform detailed and accurate accounting.

“— It does everything an accountant could possibly want in an accounting package. It's easy to use; it's extremely accurate; it's safe; it has a reasonable amount of safety features built-in, but not excessive. QBE is intuitive in that it has built-in reminders of tasks the user and the accountant need to perform.” — Joe H.,

Cons: Although this platform boasts many distinctive features to assist small businesses, users cite complications down the line as their business grows.

“When your business grows, it eventually outgrows QuickBooks and you need to implement new ERP, such as Oracle or SAP.” — Verified User,

Another noted issue is that the platform’s reporting is very lite and not very user friendly.

“The canned reports do not contain enough information. When you began to add more fields to be displayed, Quickbooks can sometimes crash if you're trying to export the information excel.” — Verified User,

NetSuite ERP — A cloud-based ERP and CRM platform great for e-commerce businesses. Equipped with an easy to use UI, NetSuite ERP utilizes multi-channel integration — placing warehouse, customer, and accounting management all in one convenient location. As the service is cloud-based, users are secured and receive updates through NetSuite's data system which is backed by built-in security controls. 

User reviews average 4 out of 5 stars for the platform.

Pros: NetSuite’s automation simplifies daily financial processes which helps users increase the speed and efficiency of accounting. 

“This tool is ideal for all the financial processes that are elaborated daily in a company that allows the creation and edition of financial reports, with speed and high efficiency, it is an ideal tool to control the incoming flow of income to the company, which allows performing an effective control of each one of them —” — Abel R.J., 

Since NetSuite ERP is cloud-based implementation of updates and fixes are quick and easy. 

Cristian Bodnarasec of eSilicon commented to, “It is in cloud - many problems are fixed by just being in the cloud somewhere and not on-premise.”

Cons: The software can be costly which may be unideal for some businesses.

“The overall pricing model can be cost prohibitive, especially for smaller organizations that don't have an exceptionally sophisticated business model.” — Ed Hart of South Cypress,

Additionally, since the platform is cloud-based, a stable internet connection is required to use the software. Leading to issues in the event of an internet outage.

“If the internet connection is slow, it takes time to run reports. It doesn't work well with certain web browsers.” — Saugandh S.,

“If the Internet connection is slow, then the report launch will be slow. And also some web browsers are not supported, so you have to change them.” — David B.,

employees in warehouse

AccountMate — An accounting platform that boasts CRM and ERP functionality, Accountmate is designed with SMBs in mind. Accountmate's primary function is accounting and financial tasks but the platform also provides modules for resource planning and inventory management. This platform provides detailed tracking and reporting for warehousing and distribution.

As well as integrated CRM and accounting modules that allow for contact management, payroll processing, fraud prevention, and analysis of account details.

Accountmate user reviews average at 4 out of 5 stars.

Pros: AccountMate efficiently utilizes detailed data tracking and a multitude of export options. 

“It can maintain inventory relatively well and can help manage incoming sales orders. It can manage your POs and track BOM. These features once you get to know the system can be used easily.” — Seth of Trailblazer Foods,

Additionally, users note that the platform has a very user friendly UI.

“The user interface is very clean, simple and easy to navigate. Again, with an in-house programmer, it can be made even better as we were able to customize to our particular needs.” — Anonymous,

Cons:  One commonly noted detriment is the service does not provide any HR or POS functionality. 

“— Although AccountMate is a robust solution, having HR and Point-of-Sale modules would enhance its functionality even more.” —

Another commonly referred to issue is that Accountmate requires numerous add-ons to be the most effective, which can become very costly — especially for smaller businesses.

Seth C. director of Food Science commented on, “It needs an add on for everything. It seems as though most manufacturing features such as lot tracking and specification (ingredient information management) and other quality or traceability functions are only available as add-ons.”

Magaya Warehouse Management System — A Warehouse Management Solution that includes very robust features. Designed for businesses of all sizes Magaya WMS offers cloud-based and onsite solutions. Magaya WMS automates accounting processes, manages inventory. Improving warehouse management and simplifying third-party logistics. 

The software syncs together your accounting with your warehouse operations; simplifying the extensive processing of bills and invoices while also generating useful reporting. Magaya’s asset tracking software allows users to accurately locate products and properly designate the locations you wish to receive your inventory. 

Additionally, the Magaya Warehouse Management System provides a mobile application that allows users to scan for inventory counts, view real-time inventory data, and track units via barcode scan. 

Online customer reviews average Magaya WMS at 4 out of 5 stars.

Pros: One of the most notable praises for Magaya WMS is the platforms customizability. Giving it the scalability to grow alongside your business.

“Lots of features to cover most applications for warehouse users. Customization features allow you to tweak the software for your needs.” — Jon from AM Freight,


“Very adaptable to many different circumstances. Looks like it will be a good fit as we continue to grow.” — Justin D.,

Cons: Some users have noted that the software can be difficult to navigate, making some processes take longer than desired.

“Some areas are tough to navigate. Getting into the form designer was difficult to set up for our label printer but the technical support was able to jump onto my computer and get it done.” — Justin D.

“It's not very intuitive. There's a lot going on so it's tough to navigate right off the bat.” — Socrete M.,

3PL Warehouse Manager — Designed for omni-channel businesses, 3PL Warehouse Manager aims to increase process speed and product visibility through asset tracking facilitated by barcode scanning mobile devices. The platform features multi-channel integration for e-commerce, EDI, and parcel shipping. The platform also comes equipped with B2B communications enabling you to keep contact with distributors, vendors, and everyone else involved in your supply chain. Additionally, the software comes equipped with accounting modules that can automate billing and invoicing processes as well as many others. 

Online customer reviews for 3PL Warehouse Manager average 4 out of 5 stars.

Pros: The 3PL warehouse management is commonly described as easy to use.

“The software is very easy to use. It is user-friendly for everyone. It is very easy to navigate if you aren't sure how to use it.” — Marshelle from New Bell Truck Lines,

Another praise for 3PL is that the cloud-based functionality allows you to use the platform from where ever, whenever.

“I like how easy 3PL Central is to use. I looked at other systems before choosing 3PL and liked that this got the job done for most things we needed. I love that its cloud-based and can log in from anywhere.” — Anonymous,

Cons: A key area where 3PL Warehouse Manager falls short is customer support.

“Support is very slow and often inexperienced requiring multiple responses to get a resolution.” — Rick H.,

“Sometimes it is hard to speak with a representative, you have to wait on hold for at least 30 minutes before speaking with someone.” — Marshelle from New Bell Truck Lines,

An additional area where the software falls short would be the warehouse optimization features. Lacking key modules that assist in speeding up warehouse and distribution processes.

“Lacks support for UCC/SSCC labels, lacks support for cycle counting and inventory, isn't this a warehouse manager system? EDI support is sloppy at best, constant issues with it throwing errors saying it can't connect, or timed out, reports not automatically sending, EDI's failing, ASN's failing…” — Llane R.,

“I wish that there was more support for the mobile scanners. They don't do as much as I wish that they would, and that is the one area that support is lacking.” — Cjadek B.,

Odoo — An open-source inventory management software known for its highly customizable software. The platform allows both users and developers to create add-ons, patches, and fixes. Providing users extensive options for customizability, bugs fixes, and process issues. Odoo offers users tiered packages that users can select from. Giving companies the ability to choose the most desirable features for their business. The software offers useful inventory management modules including asset tracking, product identification and inventory optimization. Helping businesses optimize their logistics chain.

Odoo customer reviews give them an average rating of 4 out of 5 stars.

Pros: Odoo is open source making it highly customizable. This allows for the use of multiple modules for multiple channels.

“The reason why we had chosen Odoo is for the combination of applications and being open source. We use practically all modules; sales, CRM, Purchases, projects, webshop/website, POS, HR, repair management, manufacturing, and finance. Most of the competitor ERP software does not provide the webshop/website and POS modules. This point was for us at the end the most important one.” — Bert from Rijs Solutions,

“It is easy to implement thanks to its modular structure which allows it to be implemented in a phased approach, for example one module at a time. Also thanks is highly scalable because as it grows the company can be adding modules, or users or develop modules that integrate very well with 

previous modules.” — Neiro V.,

Cons: Support for bug fixes can sometimes be slow to implement.

Oscar Alcalá of Vauxoo commented to, “Bug fixing by the Odoo team is not that good, it can take up to a month to solve an issue.” 

Additionally, since the platform is open-source, a lot of modules that typically come standard in other warehouse management systems aren’t featured in the standard version of Odoo. This pushes users to locate third-party add-ons that can take a while to implement.

“It can be quite difficult to get rolling with Odoo. Also, if you do not keep up with the upgrades on a regular basis, there might not be any valid upgrade pathway to make your data and custom code work with the latest release.” — Nicholas C.,

“The downside of having so many tools, options and integrations is that it makes it very difficult to manage if you do not have much knowledge.” — Rusty M.,

Logiwa WMS Software — A cloud-based warehouse management solution. Logiwa is built for large and mid-size multi-site companies, assisting in warehouse processes from delivery to distribution. The platform syncs all your business' sales channels in one supply chain. Integrating with multiple vendors. It utilizes real-time data, RFID, and barcoding to assist in inventory optimization. It also speeds up warehouse tasks using mobile applications to process picking, packing, and shipping. 

Online user reviews provide an average 4 out of 5 stars.

Pros: Logiwa has a highly responsive support team to assist with any issues you may encounter.

“What I liked most about the software was how well the folks at Logiwa worked with us to help us with our particular needs. Not every customer is the same but they really tried, and succeeded in getting things done for us.” — Manny from American Transloading Services, Inc.,

Additionally, Logiwa platform has a user-friendly UI, making it easy to use.

“Easy to use. Once we make a process it just works. Built-in integrations are easy to set up. They're continually making the software better. Lots of functionality at a great price.” — Dante from Cambridge Select, Inc.,

Cons: One noted downside is the Key Performance Indicator (KPI) module only has light functionality.

“One of the downsides is the seeming lack of ability to truly assign and notify users of tasks they need to complete. There's some minor features that need some more development to make the process smoother - you have the click off of the field that the quantity is in before submitting the page or it will error out, etc.” — John U.,

Da Vinci Software — A cloud-based and onsite supply chain management solution designed for 3PLs, e-commerce, and wholesale distribution. Da Vinci has multi-channel integration to assist with fulfillment, transportation and warehousing processes. Da Vinci utilizes features for RFID/barcode scanning, cycle and wave picking, and pick-and-pack, which help to optimize your warehouse. 

Da Vinci software averages a user review score of 4 out of 5 stars.

Pros: Users praise Da Vinci for its versatility.

The greatest thing about Da Vinci is its versatility. As a 3PL, we're running it across several warehouses and representing multiple types of customers, and I've never had a problem reconciling the way our customers handle their own inventory with Da Vinci's system.” — Brennan H.,

Cons: On noted downside is that Da Vinci doesn’t offer CRM integration.

“It would be nice if they had a CRM interface that the clients could use to interact with WMS/TMS. There is a great visibility tool Da Vinci provides called CartonLogic; however, we would like our customers to be able to do their Website, Order Processing, QB Integration within a CRM and integrated directly with Da Vinci.” — Marold from Precision Logistics,

How Does Magaya's WMS System Compare to the Market Leaders?

Magaya’s WMS system is an invaluable link in your supply chain. No matter the size of your business or what part of the supply chain your business falls on, Magaya has a solution for you. The platform utilizes warehouse tracking software making it an excellent tool in resource planning and inventory optimization. Using Magaya’s WMS Mobile handheld wireless devices, businesses can use barcodes to assign rack locations, track inventory locations and storage dates in real-time. These devices assist businesses to increase the speed of inventory turns, cycle/wave counts, and other warehouse tasks. 

Warehouse Managers can view inbound inventory in real-time and designate receiving locations. Helping truck drivers find the right loading bay and optimizing the overall supply chain. These features help make supply chain management simpler.

The platform also has multi-channel integration helping you keep all of your important insights in one location. Its accounting integration allows you to automate billing, invoicing, and many other accounting tasks. Further making operations faster.

CRM integrations gives clients 24/7 visibility with secure online LiveTrack. Customers can see invoices, check inventory levels, and contact support anytime they need. 

Magaya offers online tutorials and onsite training. This process is built to assist you in the implementation process and ensures you have the understanding you need to utilize all the optimization features of the platform. 

employees in warehouse

FAQ's About WMS Systems

      What is WMS system software?

A warehouse management system (WMS) is software that offers businesses visibility and control over warehouse operations while also managing operations along the supply chain.

      What are Software-as-a-Service (SaaS) inventory management systems?

SaaS inventory systems are third-party developed and hosted applications that are available to businesses over the internet. They are managed and updated by a third-party. SaaS inventory management systems are some of the most versatile available.

      What does WMS stand for?

Warehouse Management System.

      What does a warehouse management system do?

Warehouse Management Systems provide visibility into your businesses warehouse operations and provides functions that allow you to increase the organization and workflow of your business and manage your logistics chain.

      What is a WCS? (Warehouse Control System)

Warehouse control systems coordinate devices (scales, conveyor belts, carousels, etc.) to find the most efficient product flow.

      What is ERP inventory management?

Enterprise Resources Planning inventory management is a system that integrates operations, logistics, and finances in one location all in real-time.

      What is the difference between ERP and WMS?

WMS focuses primarily on warehouse management functionality and typically requires integrations with other platforms or modules. ERP integrates all departments into one platform.

      How does ERP help in inventory management?

ERP software typically assist with asset tracking with its warehouse features.

      What is coding in warehousing?

Coding is the use of barcodes in the warehouse to track product location and rack locations, and ensure orders are properly filled.

      What is distribution management?

Distribution management is the overseeing of product movement across the supply chain.

      What is meant by warehouse operations?

This refers to the warehouse management process. Facilitating the management of a warehouse’s daily planning, organizing, staffing, and directing while controlling the use of available resources within a warehouse.

      What's a cloud-based WMS system?

Cloud-hosted inventory management systems are software resources obtained by a cloud computing provider that hosts the software. It’s an on-demand service where multiple businesses access the system at the same time.

      How much does a warehouse management system cost?

Depending on the type of platform, WMS systems can cost anywhere from thousands of dollars to completely free.

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